Executive Retreat · Higuerón, Málaga

Winning and Continuing to Win

Three days in which learning, competition and connection run into one another. One coherent experience, not a course with an outing attached.

Three daysTwelve participantsOutside high seasonBy intake and selection

Sales Retreat

Most sales organisations can explain a good year. Far fewer can explain why the second one followed.

This retreat is about that difference. What makes a commercial organisation win, and what makes it keep winning when the market, the team or the year turns against it?

For three days, twelve commercial leaders work on that together at Higuerón near Málaga. The setting is a choice rather than a backdrop: performance, recovery and trust are not built at a desk.

  • WhereHiguerón Gran Málaga Resort, Fuengirola
  • WhenOutside high season
  • WhoCommercial directors, sales managers, account managers and business developers
  • GroupTwelve participants, each with an individual room
  • AdmissionPersonal intake and selection

One programme, three layers

The retreat works on three levels at once.

01

Learning

SalesMBA sessions on how winning commercial organisations are built, and on how they hold up under pressure.

02

Competition

Sport under professional instruction. Not recreation: the pressure, the setback and the recovery are the case material.

03

Connection

Time together in Málaga. Trust is built informally, walking and talking, outside the professional role.

The setting

Higuerón Gran Málaga Resort, above the coast

The retreat takes place at Higuerón Gran Málaga Resort, between Fuengirola and Málaga, outside the high season. Sessions, sport and recovery all happen in one place, within walking distance of each other.

Every participant has an individual room. The resort is close enough to Málaga to spend time in the city, and far enough away to work undisturbed.

Avenida del Higuerón 48 · 29640 Fuengirola, Málaga

Winning once is a result. Winning again is a structure.

The central theme of the SalesMBA

Programme Director

Willem J.​M.​I. Verbeke, Ph.D.

One of the most cited European researchers in the field of sales and account management.

Verbeke spent thirty-four years at Erasmus University Rotterdam, where he held the chair of Sales and Account Management from 1999 to 2020. He teaches the way senior people prefer to be taught: directly, with evidence, and without the reassurance that everything already being done is correct.

He lives next to the resort. That is a practical detail rather than a romantic one: he knows the place, the club and the city, and he is present for all three days rather than flown in for a single keynote.

Read more about Willem Verbeke

Interest

Would you like to know more?

The group is put together personally. The programme director approaches candidates himself and decides when the retreat opens.

Leave your details here and he will contact you once that moment comes. Nothing is sent to you automatically in the meantime, and your details are not used for anything else.

Participant names are never published, neither before nor after. All enquiries are treated in confidence.